Classic Edge Beauty
Classic Edge is a downtown Naples nail and skincare studio with a clean, professional edge. Private studio specializing in nails, skincare and wellness.
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Your website should be your hardest-working salesperson. I design and build custom WordPress websites for Southwest Florida businesses that load fast, rank well, and make it easy for visitors to call, book or buy.
Built to Perform
A good-looking site is the starting point. What matters is what happens after someone lands on it. Every site I build is planned around your customers: what they’re searching for, what they need to see, and the fastest path to getting in touch.
What’s Included
Page layouts, typography and visuals designed around your brand and the action you want visitors to take.
Custom WordPress themes built with modern JavaScript and clean, maintainable code. No bloated page builders.
Search-friendly structure, local business markup, fast load times and the on-page basics that help you show up in local searches.
Optimized images, lean code and smart caching, so pages load quickly on any phone or connection.
Clear calls to action, contact forms, booking and CRM connections that turn visits into inquiries.
Updates, improvements and new pages after launch, so your site keeps pace with your business.
How It Works
We talk through your business, customers and goals, and review what is and isn’t working on your current site.
A sitemap, content plan and clear proposal, so you know exactly what’s being built before work begins.
You review the designs first, then I develop the site with your feedback at each milestone.
I handle the launch, set up analytics, and keep improving the site based on real results.
Recent Websites
A few recent WordPress builds for local businesses and brands.
Classic Edge is a downtown Naples nail and skincare studio with a clean, professional edge. Private studio specializing in nails, skincare and wellness.
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Past the Wire is an independent media and wagering platform built around horse racing, handicapping, gambling, sports and the people and stories that make those worlds compelling.
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Real-time error monitoring, AI-powered root cause explanations, and full visibility into every WordPress site you manage – all from one dashboard.
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AURSPA is a sanctuary dedicated to holistic well-being, and our motto, “Beauty Inside and Out,” encapsulates our commitment to enhancing not just your external radiance but also fostering a sense of inner harmony.
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Modern yoga studio located in Naples, FL
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It depends on the size of the site and how quickly content comes together. A focused small-business site moves much faster than a large custom build. You’ll get a timeline with your proposal, before any work starts.
Yes. Sites are built on WordPress with custom editing blocks, so you can change text, swap photos and add pages without touching code or worrying about breaking the layout.
Yes. Many projects start with a site that looks dated, loads slowly or doesn’t bring in leads. I’ll look at what you have, keep what’s working, and rebuild the rest.
Every site launches with the technical SEO foundations in place: fast load times, mobile-friendly layouts, clean page structure, titles and descriptions, and local business markup for search engines. Ongoing content and SEO work can be added on.
Let’s Talk
Tell me about your business and I’ll recommend the right next step.